Job description

Candidate will be responsible for

• Lead generation, creating a funnel of opportunities for sales to qualify and move forward
• Evaluating and optimizing marketing and pricing strategies
• Analysing market trends and preparing forecasts
• Pivotal role in arming the sales teams with the information needed to support their customer outreach on Digital transformation
• Focus on business objectives in collaboration with Sales Directors across the business segments, to develop appropriate marketing plans, account-based marketing plans
• Manage agency & third-party relationships in supporting delivery of campaign activities
• Manage the budget and create strategic and tactical marketing programs to respond to the demands of the business
• Should propel demand generating marketing strategies from start to finish, including assessing needs, breaking down a strategy into specific projects and programs, and ensuring each plan is executed within budget.
• Creating testimonials, marketing videos for the brand, with clients and partners at executive and middle management levels
• Creating brand messaging, and marketing write-up for brand announcement and media releases
• Creating offering and solution based marketing collaterals

Candidate should have

• knowledge of telecom networks and network applications (one or more amongst 5G, IOT, Edge, SDN, SD-WAN, OSS, Wireless and Wireline networks, Railway networks etc), digital infrastructure (DC, cloud), cyber security and smart cities/IOT areas
• Event Management, End to End Campaign Management, Account Based Marketing  
• Experience and know-how of how to work with industry bodies, industry event organizers
• Marketing Communications Cross-functional Team Leadership 
• Strategy, Market Research, Program Management, Lead Generation, Marketing Strategy, Marketing Communications 
• Go-to-market Strategy, Business Strategy, Business Alliances, Telecommunications, Management 
• Marketing, Sales Enablement, Marketing Planning, Alliance, and account-based marketing

• Publishing New Business Development, Business Analysis, Program Management  
• Competitive Analysis and Content Development, B2B Marketing, Pre-sales  
• Lead Generation and Collateral Management, Marketing Business Development  
• Well versed in MS Office and prepared for frequent business travel