Job Title     : Sales Operations Manager   
Experience : 5-10 Years
Location     : Chennai      

Job Description :

Sales Operations & Execution:

• Collaborate directly with the CEO to execute strategic sales and brand-based initiatives.

• Lead, mentor, and motivate the sales team to maximize performance.

• Create a structured monthly sales and operations plan, defining key deliverables and tracking progress.

• Conduct monthly performance reviews to assess results and refine sales strategies.

Omnichannel Retail & Customer Experience:

• Ensure seamless customer experience across all retail channels by aligning in-store sales initiatives.

• Work closely with store managers to ensure that physical locations complement brand directives, aesthetic and service quality.

Sales Operations & Process Optimization:

• Streamline and enhance sales and sale operational processes to improve efficiency and effectiveness.

• Oversee CRM systems, ensuring accurate data entry and actionable insights.

• Monitor key performance metrics (KPIs) and provide data-driven strategies to enhance sales performance and improve customer satisfaction.

• Collaborate in managing sales reports, dashboards, and forecasting models.

• Ensure compliance with pricing policies, sales guidelines, and contract terms.

Product Training & Development:

• Develop and implement a structured product training program for the sales team.

• Ensure all team members have deep product knowledge and are equipped to educate customers.

• Conduct regular training sessions on product features, benefits, and competitive positioning.

• Work closely with the marketing and product teams to refine training materials and strategies.

• Stay updated on product developments to enhance training effectiveness.

Store Presentation & Visual Merchandising:

• Ensure store layouts and product displays align with brand standards and omnichannel retail strategies.

• Work with store managers to maintain high visual merchandising standards that enhance customer experience.

• Monitor store presentation and recommend improvements to drive foot traffic and conversion rates.

• Collaborate with marketing teams to execute cohesive promotional campaigns across offline retail.

• Conduct regular audits to ensure consistency across all store locations.

Cross-Functional Collaboration:           

• Work closely with finance, marketing, and customer service teams to enhance the sales cycle.

• Support sales training programs to improve team skills and performance.

• Assist in budgeting, sales forecasting, and resource planning.

• Partner with the CEO to drive sales transformation and brand-led sales strategies.

Key Qualifications & Skills:

• Bachelor’s degree in Business, Sales, Marketing, or a related field (MBA preferred).

• Proven experience (8+ years) in sales operations, and luxury or premium product sales.

• Strong leadership, communication, and negotiation skills.

• Deep understanding of omnichannel retail and the ability to create seamless shopping experiences.

• Experience in product training and team development.

• Ability to analyse sales data and drive data-driven decision-making.

• In-depth knowledge of luxury markets, premium pricing strategies, and the history of handcrafted products.

• Strong understanding of high-end consumer behaviour and expectations.

• Ability to collaborate at an executive level and execute CEO-driven strategic initiatives.

• Strong planning and organizational skills, with the ability to create structured plans.

• Strong problem-solving skills with a proactive approach to challenges.