Job Title      : SFMC Developer
Experience  : 5-10 Years
Location      : Chennai, Trichy (Hybrid)

Job Description : 

We are looking for a Salesforce Marketing Cloud (SFMC) Engagement Developer to join our dynamic team. The ideal candidate will have expertise in configuring, developing, and implementing solutions within SFMC, with a strong focus on Journey Builder, Automation Studio, Email Studio, and AMPscript. The role requires a deep understanding of customer segmentation, personalization, and multi-channel campaign execution to enhance engagement and drive business growth.

Key Responsibilities:

• Develop and implement personalized, automated customer journeys using Journey Builder and Automation Studio.
• Design and optimize email templates using AMPscript, HTML, and CSS for dynamic content personalization.
• Work with Marketing Cloud APIs to integrate external data sources and enable seamless data synchronization.
• Leverage Data Extensions, SQL, and Contact Builder to manage and segment audiences efficiently.
• Collaborate with marketing, data, and business teams to translate requirements into SFMC solutions.
• Implement triggered sends, transactional messaging, and audience targeting to improve engagement.
• Monitor campaign performance, troubleshoot issues, and optimize workflows for efficiency.
• Ensure compliance with email marketing best practices, CAN-SPAM, and GDPR regulations.

Required Skills & Qualifications:

• 5+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) development.
• Proficiency in Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Strong expertise in AMPscript, SQL, and SSJS (Server-Side JavaScript) for dynamic content and automation.
• Experience with REST and SOAP APIs for integrating SFMC with external systems.
• Understanding of Data Extensions, Contact Builder, and Audience Segmentation.
• Experience in multi-channel campaign execution (Email, SMS, Push, Advertising Studio).
• Ability to analyze marketing data and optimize customer engagement strategies.
• Strong problem-solving skills with a data-driven approach to campaign improvements.
• Familiarity with Salesforce CRM, Data Cloud, and Marketing Cloud Intelligence (Datorama) is a plus.
• Salesforce Marketing Cloud Developer Certification is highly desirable.
• If you are passionate about data-driven marketing and automation and have the technical skills to deliver personalized customer experiences, we’d love to hear from you!