Senior Web Developer - Proficiency in handling PHP in WordPress for creating themes from scratch, making changes to Theme's templates and Site plugins. - Knowledge in WordPress themes and designing/modifying them as per style guide presented by the Company. - Proficiency in working with HTML5, CSS3 along with JavaScript and jQuery. - Ability to quickly spin-up Landing pages for PPC Campaigns. - Experience in Responsive Web Design would be an added advantage. - Expert knowledge WordPress themes and various modules Integrations - Experience in creating hook, action and filter for custom operations in WordPress - Ability to debug issues related to WordPress core/updates or Plugin updates and provide resolutions that do not affect the basic functionalities of the website - Handling WordPress page design using page builders (e.g. Elementor, WP Bakery, Divi, etc.) - Experience in SEO elements for website such as handling redirects, .htaccess, robots file, Site Speed Optimization and so on. - Ability to work with multiple Analytics tools used for SEO purposes such as Google Analytics, Google Tag Manager, Google Optimize, etc. - Up to date working knowledge of current, past and projected SEO trends - Assist in optimizing a website for increased conversions, better search rankings, user engagement and user retentio